Fresh & Flavorful
We are SOHO Produce B.V., a produce import and export company located in the Netherlands. SOHO Produce imports and distributes fresh produce to leading wholesalers and retailers throughout Europe, while also marketing under the SUNSET® brand. We believe in blending technology with tradition to bring consumers fresh and flavorful produce year-round.
Inspired by Flavor®
- Since 2019
We are the European branch of Mastronardi Produce Limited, the leading greenhouse operator in North America. SOHO Produce imports and distributes fresh produce to leading wholesalers and retailers throughout Europe, while also marketing under the SUNSET® brand. Founded in 2012, SOHO joined with Mastronardi Produce in 2019 to expand our flavorful offerings to more consumers around the world.
Our SOHO team is located in Maasdijk, Netherlands, and knows the ins-and outs of the European wholesale and retail space, and its connection to the wider global produce market.
We believe in the important role food and flavor play in our lives, families, and communities. That’s why our mission is to inspire healthy living through WOW flavor experiences. We’re obsessed with flavor. We crave it, we seek it, we find it, we share it. This obsession drives our vision to be the most beloved brand in fresh produce. We aim to bring people the very best quality and freshest tasting products all year long. Good food is good for you, and your family.
Your Supply Chain Partner
SOHO Produce is ready to become your supply chain partner. Our expertise in Europe over the past 20 years is backed by over 70 years of experience in North America from our parent company Mastronardi Produce Ltd.
Dean
Taylor
Managing Director
Remco
Beekman
Managing Director
Fresh is Always in Season
Our sales team is ready to provide your store, market, restaurant, or retail outlet with healthy, fresh, certified non-GMO produce. SOHO Produce meets UNECE Agricultural Quality Standards + KCB (543/2011/EU). Get in touch with one of our knowledgeable sales people today!
More Than Flavor
Corporate Social Responsibility
SOHO Produce understands we have an impact on social, ethical, and sustainability initiatives in our community and around the globe. We follow the ETI Member Charter, and the ETI Base Code of conduct and we are registered on Sedex.
Food Safety & Technical Department
Food safety is paramount. The SOHO Produce technical team is well-versed in both agronomic and post-harvest food safety. Quality and freshness is the foundation on which our business is built. Our highly experienced, structured and complementary team of trained and dedicated professionals are focused on all the details and requirements to meet and exceed our customers’ needs. We are compliant with key industry accreditations including IFS Broker, GlobalG.A.P., and Skal Bio Control. We are always looking to improve our systems to exceed the expectations of our customer’s technical teams.
Certifications:
Corporate Social Responsibility
SOHO Produce understands we have an impact on social, ethical, and sustainability initiatives in our community and around the globe. We follow the ETI Member Charter, and the ETI Base Code of conduct and we are registered on Sedex.
Food Safety & Technical Department
Food safety is paramount. The SOHO Produce technical team is well-versed in both agronomic and post-harvest food safety. Quality and freshness is the foundation on which our business is built. Our highly experienced, structured and complementary team of trained and dedicated professionals are focused on all the details and requirements to meet and exceed our customers’ needs. We are compliant with key industry accreditations including IFS Broker, GlobalG.A.P., and Skal Bio Control. We are always looking to improve our systems to exceed the expectations of our customer’s technical teams.